1966: Norwegian shipping magnate Knut Kloster purchases M/S Sunward to expand his company’s growing ferry operation. Kloster teams up with Ted Arison to offer first-ever weekly cruises from Miami to Nassau. Called the “Newest, Most Beautiful Cruise Liner,” Sunward established the cruise industry as we know it today. In an instant, gone were the days of a ship simply as a means of transportation. From here on out, NCL transformed ships into floating vacation destinations. It was a paradigm shift of the first order. And it established Miami as the center of the international cruise market.
1977: NCL purchases Great Stirrup Cay in the Bahamas, becoming the first cruise line to offer a private “out-island” experience.
1979: NCL buys S/S France and spends $100 million to convert her for Caribbean cruising. Sailing as S/S Norway, she ushers in a new era of mega cruise ships.
1980: NCL is the first cruise line to offer a kid’s program at sea (on the Norway).
1995: NCL goes high tech by launching the industry’s very first website.
1998: NCL initiates the first-ever Honolulu cruise on a non-U.S.-flagged cruise ship, Norwegian Dynasty.
1999: This was the year when some 1,200 NCL team members participated in the world’s first all-employee christening (Norwegian Sky). The event also set a Guinness World Record for the largest ship christening.
2000: Norwegian Sky pioneers the industry’s first Internet Café at sea, finally enabling guests to communicate with friends and family easily and reasonably, almost always starting with “You won’t believe where I’m emailing you from…”
2000: NCL launches Freestyle Cruising, giving guests more choices on everything from restaurants to accommodations than ever before. Every other cruise line tries to figure out how to deal with this bold move. They can’t.
2001: NCL introduces its Homeland Cruising program, offering more round-trip cruises from U.S. and Canadian ports than any other cruise line. It proves to be hugely successful by opening more “close-to-home” markets like New Orleans, Charleston, Baltimore and Los Angeles. And by adding more itineraries from New York than any other cruise line, NCL creates a new demographic for cruising.
2002: Another high-tech industry first: NCL introduces remote wireless Internet access (WiFi) for guests fleet-wide.
2003: NCL becomes the largest cruise line to sail to Bermuda and the only one to offer Bermuda sailings out of Boston, New York and Philadelphia.
2005: NCL makes maritime history with the christening of Pride of America – the largest and first U.S.-flagged cruise ship in nearly 50 years. Today, Pride of America still offers the only year-round, 7-day, inter-island Hawai’i cruises (of all major cruise lines).
2006: NCL introduces the first bowling alley at sea with the launch of Norwegian Pearl.
2007: NCL launches Norwegian Gem, making its fleet the youngest in the cruise industry. Also that year, NCL announces Freestyle 2.0, the company’s fleet-wide initiative to further improve the guest experience, and Partnership 2.0, a company-wide initiative to strengthen its relationships with travel partners.